Creating this mailer was truly a labor of love. I condensed an 8-phase campaign into a single, cohesive wrap-up piece. Each phase had its own distinct look and feel, which I seamlessly integrated to ensure a harmonious overall design. The campaign's foundation was built on employee feedback, with the branding I initially developed for “careers” driving the messaging. The exceptional success metrics were prominently featured:
• 5+ new and enhanced programs launched
• 86% of associates utilized lifestyle accounts through Forma in 2023
• 1,991 associates participated in the student loan repayment program
• 3,200+ paid family leaves were approved in 2023
• 53% of eligible associates used the Child Reimbursement Account in 2023