This is Your Calling is the total rewards brand for a Catholic non-profit hospital. I crafted the visual identity with energetic, high-intensity backgrounds subtly infused with spiritual undertones, complemented by dynamic lifestyle imagery and a vibrant color palette. The logo system features an overarching logo with adaptable pillars, allowing for flexibility while maintaining brand consistency. The use of a script font adds a touch of softness and a personal connection, which was important to convey the hospital's mission. The design was handed off to the client’s internal design team for execution across various pieces.