For the past six years, I have led the open enrollment communications for a major energy supply company, crafting and refreshing the branding annually to keep it dynamic and relevant. I conceived and developed the 'Live Brighter' campaign, a powerful initiative that encourages employees to enhance their lives by fully utilizing their benefits. This campaign includes a curated image library and a comprehensive style guide, ensuring consistency across over 30 print and digital deliverables.
I personally designed the initial set of 12 guides and provided art direction for all subsequent iterations, maintaining a cohesive and impactful visual identity throughout. The 'Live Brighter' message resonates deeply within the company, emphasizing that employees are the heartbeat of the organization. Focus is on the physical, mental, and financial wellbeing of their people, recognizing that being well enables them to provide for their families and bring their best selves to work every day. This investment in holistic employee wellness is reflected in the benefits, programs, and resources offered, particularly highlighted during the Open Enrollment period.